Recycling Champions take to the streets
15 August 2003
The Rethink Rubbish giant four-metre high motorised dustbin visited local streets to promote recycling in the London boroughs of Hammersmith & Fulham, Lambeth and Wandsworth on 11 and 12 August 2003.
The dustbin helped launch a major door-knocking initiative as part of the Rethink Rubbish Western Riverside campaign. Twenty Recycling Champions will be visiting 20,000 homes over the next two months, speaking to local residents about recycling, answering questions and giving advice.
The giant dustbin is just big enough to hold the amount of rubbish the average family of four produces in a year. Information panels on the motorised bin emphasise the UK’s massive waste problem and the huge amount of money and resources lost every year through ‘rubbish’ being buried in landfill sites rather than recycled or reused.
Jim Fielder, Waste Watch Campaign Manager, said: “Although research shows the majority of people in the UK support recycling and many people recycle we are still lagging far behind other European countries and have some way to go to meet Government targets for next year. The Recycling Champions will be helping those not recycling at present to start and encouraging residents to increase the range of materials they leave out for recycling.”